THE ORIGINAL
MOUTHFUL
McDonald’s Australia
THE ORIGINAL
MOUTHFUL
McDonald’s Australia
Gen Z fell out of love with the Big Mac. But what they do love is nostalgia and a challenge.
So, McDonald's Australia brought the Big Mac Jingle from the 80's to the chronically online Gen Z on Snapchat. The campaign sparked a country-wide, inter-generational jingle battle. Can you say "Two-All-Beef-Patties-Special-Sauce-Lettuce-Cheese-Pickles-Onions-on-a-Sesame-Seed-Bun" in under 4 seconds?
Silver Cannes Lions (Brand Experience) • Shortlist for Cannes Lions (Social & Influencer)
Gen Z fell out of love with the Big Mac. But what they do love is nostalgia and a challenge.
So, McDonald's Australia brought the Big Mac Jingle from the 80's to the chronically online Gen Z on Snapchat. The campaign sparked a country-wide, inter-generational jingle battle. Can you say "Two-All-Beef-Patties-Special-Sauce-Lettuce-Cheese-Pickles-Onions-on-a-Sesame-Seed-Bun" in under 4 seconds?
Silver Cannes Lions (Brand Experience)
Shortlist for Cannes Lions (Social & Influencer)
The Original Mouthful Case Study
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Ads of the World
McDonald’s Australia, ‘The Original Mouthful’ campaign for the iconic Big Mac®, is the revival of one of the world's oldest burger chantsLittle Black Book
Hold onto your buns Big Mac fans - the world's oldest burger chant is backSnapchat Inc
The Original Mouthful Campaign was an enormous success, with McDonald's receiving a Silver Cannes Lion for Brand Experience & Activation