FOREVER
GOLDEN
Football Australia Socceroos World Cup 2026
FOREVER GOLDEN
Football Australia Socceroos World Cup 2026
Forever Legendary. Forever One.
Forever Golden.
For too long, the Socceroos have been seen through the rearview mirror, compared to the so-called ‘Golden Generation’ of 2006. But with a sixth consecutive FIFA World Cup™ locked in, we thought it was time to reframe the narrative.
For 2026, Forever Golden is the new brand platform for the Socceroos – created by M+C Saatchi in partnership with Football Australia – and it flips the story. Instead of asking if the best days are in the past, it dares to ask: What if they never left?
Forever Legendary. Forever One. Forever Golden.
For too long, the Socceroos have been seen through the rearview mirror, compared to the so-called ‘Golden Generation’ of 2006. But with a sixth consecutive FIFA World Cup™ locked in, we thought it was time to reframe the narrative.
For 2026, Forever Golden is the new brand platform for the Socceroos – created by M+C Saatchi in partnership with Football Australia – and it flips the story. Instead of asking if the best days are in the past, it dares to ask: What if they never left?
Forever Golden Case Study
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LBB - Work of the Week
Flipping one of the team’s biggest criticisms into a statement of beliefTony Popovic, Head Coach, Socceroos
“Forever Golden reminds us that while the past provides us wonderful moments that live within all of us – the best is still to come.”